Product Design Leader

I grow and inspire teams to deliver user-centric, data-driven, and beautifully crafted design solutions.

Design Leadership

Realizing business outcomes by focusing on people, setting product direction, and optimizing delivery processes.

Design Strategy

Applying business strategy to customer needs to deliver continued profitability, engagement, and growth.

Product Design

Delivering world-class design by applying decades of experience in user research, information, interaction, and visual design.

What drives me.

Innovation

I believe that technology should enrich people’s lives, and it’s my job to help get it there.

Craftsmanship

I believe that details make the design and crafting every project with devotion and care.

Inclusivity

I believe a better world is possible when we design for inclusivity and accessibility.

Beauty

I believe that we should leave this world more beautiful than we found it.

My Leadership Framework

Company

Align design organization with other business functions and establish a customer-centric design culture. Build bridges.

Strategy

Develop a vision for what great design means for the company and how it can be delivered throughout the organization.

Team

Build and manage a team where everyone can grow and thrive in their talents. Give them a safe place to do their best work.

Product

Define the processes, methods and tools needed for design and delivery of successful, desirable, and usable products.

Self

Become the kind of leader that people want to work with and look up to. Lead by example.

My Work

Select projects and case studies.

  • Pacaso

    Enrich people’s lives by making second home ownership possible and enjoyable for more people.

    View work

  • Amazon Prime Video

    Obsessively focus on the mission to give consumers the world's best-in-class digital video customer experience.

    View work

  • SAP Concur

    Reinvent travel, expense, invoice management, and simplify processes to provide employees with better experiences.

    View work

  • XBOX

    We believe that play is the thing that unites everyone, because when everyone plays, we all win.

    View work

Recommendations from people I worked with.

  • Alex comes with the highest recommendation I could give. He’s incredibly passionate about all things design, from pixel perfection to the teammates he manages. Alex is a multiplier… a humble but masterful leader. At Pacaso, Alex built an incredible design team, drove UX to achieve amazingly successful business outcomes, and constantly raised the bar for his team. On a personal level, Alex invests in his people. He is a mentor, a friend, and I’d be tremendously grateful to work with him again.

    Grant Szalay, Principal UX Designer

  • Alex is an amazingly talented Design leader, who taught me more about the Design practice than I had learned in my entire 20-year career. During his time at Pacaso, Alex established, grew, and managed a highly collaborative and effective design team. I have no doubt that Alex will raise the level of the next team he leads. Hopefully, our paths will cross again soon.

    Doug Anderson, Chief Product Officer

  • Alex has been essential to product design at Pacaso. His ability to navigate complex design challenges has improved our user experience across the board - from internal operations, to owner- and buyer- facing app and web. He is a passionate design advocate and detail-oriented leader who has left a lasting impact on our team.

    Emily Hurst, Principal Product Manager

  • Alex and I worked together in two different capacities during his time at Pacaso. First as ICs, and then later as people leaders. Alex brought many strengths to the team: creativity, empathy, and a passion for user experience. Alex is a fantastic collaborator and team player. As individual contributor, he involved the development team in the design process early and often, building a great product along with strong relationships. As Directors, we worked together to optimize our respective team's hand-off and QA processes, leading to great outcomes for our business.

    Dan Pinciotti, Director of Engineering

  • Alex is a seasoned UX thinker who can approach a design problem in many different ways and come up with very different concepts. A highly professional and engaged collaborator, his drive for polished and successful design always shines even when under pressure and a short timeline.

    Laurent Gherardi, Director of UX

  • View all recommendations on my LinkedIn profile.

    https://www.linkedin.com/in/alexbarsuk

More reasons to hire.

Extensive experience shipping world-class, cross-platform, usable and beautiful products for startups and Fortune 100 giants.

Deep commitment to the experience people have with the products being shipped. Work holds meaning when it helps people get things done. Effortlessly.

Excellent practical knowledge of User Experience Design and Research methodologies uniquely qualifies to lead, coach, and motivate Design teams.