Amazon Prime Video
Drove and implemented e-commerce strategies for paid digital video products across myriad device types, geographies, and customer cohorts, driving 30% increase in engagement and 20% decrease in customer support call volume.
Prime Video Redesign
Digital Commerce Experience
Delivered a cross-platform and multi-device purchase management experience that reduced support call volume by 17%, translating to ~$2M/year in savings for Amazon.
Prime Video UI Redesign
Designed the foundation for the largest Prime Video Redesign in years (a 90% overhaul), solving complex experience problems for our customers and the business.
Strategic Leadership
Defined winning customer engagement and retention strategies through close collaboration with multi-disciplinary and geographically distributed teams.