Pacaso
Enrich people’s lives by making second home ownership possible and enjoyable for more people.
Establishing and Growing the Design Team
Home Details and Media Hub Redesign
Booking Calendar Redesign – Peak Seasons
Delivered UX strategies and products that increased Pacaso revenue by 800%.
Shipped over 20 profitable projects
Led the delivery of high-impact customer-facing features across Web and Mobile platforms, driving measurable value for Pacaso’s customers and bottom line. Delivered internal tools, including Pacaso’s Design System, that increased delivery speed by as much as 400%.
Built and led the UX Design team
Grew the team by 300% in the first 6 months. Led the hiring, onboarding, project delivery, and career growth of everyone on the team. Built a culture of trust, collaboration, and psychological safety that produced a tight-knit, highly motivated and productive team.
Empowered research-driven strategy
Hired a Director of Research and provided tools for the company to understand user needs and validate product ideas. The research-driven strategies contributed to a 10X increase in revenue year over year.